Sternberg’s arrival marks start of big changes at United


Manchester United have appointed Universal Sports chief executive David Sternberg as the club’s head of media.
The ex-Fox Sports Sternberg  is expected to oversee MUTV, the club’s website, mobile and social media presence in what will likely be a new era for the club.

“I don’t understand it [Twitter] to be honest with you. I don’t have the time to do it. There are a million things you can do with your life other than that. Go to a library and read a book. I’m serious. What a waste of time.” Sir Alex Ferguson, 2011.

Sir Alex Ferguson was not exactly an advocate for social media. He was a staunch believer that it was a waste of time with the likes of Rio Ferdinand, Wayne Rooney and Darren Gibson all running into trouble on it.
But his retirement means th...

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