Manchester United are in negotiations with Nike over a renewed sponsorship deal that could be in excess of £1 billion.
A current shirt deal with Nike, worth £303 million, is set to expire at the end of next season but Ed Woodward is reportedly confident that United can secure a far more lucrative contract with Nike this time.
Although a six-month exclusive negotiating period between Nike and United ended in August, a new deal is expected to be reached because Nike can’t afford to lose out on the marketability of United that has grown so rapidly over the past few years.
As well as that, Nike’s competitors in the likes of Adidas, Warrior and Puma have already placed heavy investment into other teams in the Premier League which puts Nike in a stronger position to negotiate.
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